Back in 2017, Rihanna launched Fenty Beauty and revolutionised the beauty industry with its 40-shade foundation range. This was the first major step for a beauty brand to cater to a wide audience from different ethnicities. Since then, a lot has been discussed surrounding diversity and inclusivity in all industries – especially fashion and beauty – in light of customers’ demands and movements like Black Lives Matter in 2020. However, if the beauty industry wants to become inclusive, it also has to look at other groups: those who’re disabled, the LGBTQIA+ community, and older generations, for example.
Fenty sparked a much-needed change in the beauty business by making its competitors speed up their paces and launch make-up products that suited a variety of complexions. It still remains a favourite for the BAME group, with giant cosmetics brand MAC following suit according to GottaBe!, but opened more possibilities. Fenty’s success – valued at $72million in the first month of sale – demonstrates how big of a market it is and how consumers are demanding their needs be met.
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