New Talent Fashion

Marketing Student Insights with Ethan Bayram

To give further insight into the creative and digital industries, we spoke to Ethan Bayram to tell us all about life as a marketing student and why he wants to work in the fashion industry.

Can you tell us a little bit about yourself?

My name is Ethan, I’m a current 3rd year at the University of Salford, studying for a degree in marketing. Marketing is something I find to be limitless, there are so many ways to market something: it can be creative, it can be statistical, it can be digital, and it can be traditional, the options are truly endless, and this is something that I love about the sector I am studying! Being a student in Manchester is what brought me into my interest in fashion. I found that my confidence quickly grew when I felt like I looked my best, and so my love for fashion came around from that! 

What has been the highlight of your course over the past 3 years?

My course has shown many different sides to marketing, being that it’s a broad course, and has allowed me to see which side I find best. I quickly found that the creative elements were something I enjoyed the most, and within my second year, we were commissioned by a children’s sustainable brand, called The QT, who asked us to conduct an analysis on an international market, and give a presentation outlining recommendations on how to enter it. My group chose Germany, and it was interesting and very engaging! 

What advice would you give someone looking to study marketing?

The advice that I would give someone looking to study marketing is to be prepared and ensure you know the elements of the course! Some marketing courses are tailored more specifically to aspects than others, and therefore choosing a course that suits your career aspirations is important. There’s going to be times that are extremely difficult but it’s very rewarding once finished! 

What is it about working in the fashion industry that appeals to you? 

The fashion industry is so complex and appeals to so many of us in more ways than people think. The clothes we wear are reflections of ourselves, and I think it’s extremely important to be able to be yourself! I find fashion to be so much more than just clothes, and I think working within an industry that I love would make my career a little bit more exciting.

What are your goals for the next 5 years? 

Within the next 5 years, I will have graduated with a degree in marketing, and will hopefully have moved on to study for an MA in International Fashion Marketing, which will help broaden my skills and knowledge of the industry further! I hope that towards the end of that time, that I’m in a job, within the industry, working on campaigns and putting my degrees to good use!

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