New Talent Fashion

New Talent Fashion is an innovative platform designed to empower and showcase talent within the fashion industry.

By highlighting the most creative & unique minds, we recognise new talent and help them grow.

We are creating a family of passionate & positive people to find a path for all.

Our Mission:



Our Mission:




Siobhán O’Donnell is the Founder and CEO of New Talent Fashion and has 18 years of experience working within the fashion industry. She is a qualified tailor and seamstress and has designed, launched and sold two small fashion labels. Alongside this, Siobhán also works as a freelance writer for a number of fashion platforms in the UK. She is extremely knowledgeable in starting and running successful businesses and is a highly driven individual with a great passion for change. 

In 2009, Siobhán attended Brighton University to study biomedical sciences, where she founded and successfully ran the university’s first ever fashion society for 3 years. It was here that she launched her first fashion business and put on a series of fashion catwalk events to sell out audiences. Upon graduating, Siobhán interned at Paul Smith, managing media and operations for a large team. After re-locating to London, she took her first steps into international fashion and worked for a Dubai-based fashion label, supporting
the launch of a new brand within the UK luxury market.

Siobhán subsequently worked in Head Office Management in high street stores before going into the luxury market at Operation Management level. After spending many years in marketing, operations and area manager positions, she then worked self-employed as a fashion business consultant both within the UK and internationally, launching and assisting a number of fashion brands. Siobhán has also worked as Operations Manager for a TV presenter , helping launch her fashion label whilst also tutoring fashion and business college students and young entrepreneurs. 

In 2015, Siobhán studied Art, Design and Media Introduction to Fashion at Chelsea and Kensington College. Whilst studying, she gained her status as a qualified tailor and designer,  manufacturing garments at a UK-based factory that supplied ASOS, Harrods and M&S. She then went on to run a successful business, launching her fashion line at the Bloomsbury Ballroom. Following this, Siobhán worked at a number of editorial houses doing freelance writing and it was here, that she first developed the idea of New Talent Fashion.

Siobhán is a practising philanthropist. 

I believe the true key to success is when opportunity meets preparation. So you be prepared, leave the opportunity to us.




Graduating in Communication and Media in 2018, Helena was unsure of her career path but had a real interest in the fashion industry. Later that year, she decided to make this her reality by studying an MA in Fashion and Business at Manchester Fashion Institute. She passed with a Distinction in September 2019. Helena has won awards for her Industry Sponsored Dissertation entry, by proposing the redevelopment of the University’s Marketplace retail space and for her Contribution to Social Media Campaigns for the MMU Faculty of Arts and Humanities magazine, aAh! She worked in social media and content writing and before joining the New Talent Fashion team in June 2020.



Katie is a first-class fashion promotion graduate from Manchester Fashion Institute, digital marketing professional and freelance creative. Deeply engaged within the fashion and wellness industries, she is a curious learner with a strategic mindset and eye for content creation. With a background in fashion and beauty marketing – complemented by research into professional development – she strives to help new fashion talent and grow confidence within emerging creatives.



After graduating in Fashion Design in Brazil, Manuela moved to London to study fashion journalism 4 years ago and now works as a fashion and lifestyle writer and stylist in the UK. Manuela has worked in different areas within the fashion industry, such as e-commerce, showroom, PR and media. She specialized in the latter, after working in different fashion titles, both in the luxury and high street markets.



After graduating in Dentistry in Italy in 2013, Marianne decided to follow her dream of working in Fashion and moved to London in 2014 where she attended a Post Graduate Course in Fashion Styling and Communication and started her career as a Fashion Stylist, working in the styling team for Rita Ora, Duran Duran, One Direction and many more, and producing editorials for magazines and international publications. She then decided to explore the writing side of the industry becoming a fashion writer for the leading luxury e-commerce Farfetch, where she stayed as a core team member until 2019, when she decided to go freelance and embrace her love for the editorial world. Since then, she was published as a writer in Stylist Magazine, worked at Marie Claire UK, HFM and was hired as a fashion and beauty editor for the upcoming publication Belmont Magazine. Extremely passionate about diversity and inclusivity, she has also been a speaker on different panels on how necessary is for the industry to take a moment to re-evaluate its core values and amplify the voice of marginalised people. 



Marianna is a writer, screenwriter and filmmaker with experience in the fashion, film and theatre industry. After art and fashion studies at Chelsea College of Art and Central Saint Martins, she ignored social biases towards formal education and did her own thing. She began taking short courses, seminars and self-paced studies in the arts- from architecture to creative writing and later, embarked on film school with UCLA. She has since worked in various roles from theatre consultancy to fashion writing, art-direction, film production, exhibition production and other creative roles. 



Michael has always wanted to work in the fashion industry but did not know where to turn for advice. After graduating high school in Chicago, IL and not finding the right fit for university in America, he decided to take the leap and start his studies at the London College of Fashion. He is currently studying for his BA (Hons) Fashion Marketing and is set to graduate in 2022.  During his studies, Michael has worked closely with brands and e-commerce stores to help with their marketing and promotion strategies.

Daisy Whittaker

- Digital Marketing Assistant

After completing a Foundation Diploma in Fashion and Textiles at Central Saint Martins, Daisy went onto graduating from London College of Fashion with a BA in Menswear Design and Technology. She’s previously interned at design houses such as Lou Dalton, Mulberry and River Island, and since graduating has gained experience across the industry in editorials, writing, PR, marketing and styling – striving to connect and amplify young creatives.

Ellie Doyle

- Digital Marketing Assistant

Ellie is a Digital Marketing Assistant here at NTF and currently runs her own small business selling vintage clothing. With a passion for styling – especially with vintage clothing – she enjoys organising her own photoshoots and has previously studied Photography at West Thames College.

Peyam Zangana

- Digital Marketing Assistant

Peyam is a Business Management with Marketing graduate from the University of Birmingham, looking through a wide-eye lens of the interconnected creative industries. He joins New Talent Fashion as Digital Marketing Assistant, ready to enter into the future of creative marketing.

Leoni Campbell

- Graduate Project Coordinator

Leoni is a BA (Hons) Fashion & Textiles graduate, interning as Graduate Project Coordinator here at New Talent Fashion. Passionate about loud captivating visuals and compelling streetwear fashion, she has strong commercial awareness and a keen eye for detail. Looking to contribute creative and digital marketing strategies to help recognise the most unique, up-and-coming talent from all backgrounds; she will utilise her creative thinking, problem-solving, and conceptual development in the role.

Milly Glasgow

- Personal Assistant

Milly studied Fashion Communication at the University of the West of England and recently graduated with a first-class honours. She has a passion for styling – working and assisting on photoshoots as well as a keen interest in photography – recently having her work featured in Oxford Street London on the Flannels store. Milly loves the fast-paced and exciting atmosphere of the fashion industry as she joins the New Talent Fashion team as Personal Assistant to Founder CEO, Siobhan Clare O’Donnell.



With a background in eCommerce, web development and marketing, David has helped businesses grow for over a decade.  He had a brief two year spell as COO of a software company and has since worked with numerous agencies & clients in various sectors, including digital branding, charities, fashion and more. Currently, David works as a digital consultant, helping companies with their online presence through websites, marketing, branding and content.


New Talent Fashion aims to bridge the gap between the fashion industry and creative talent. We strive off inspiration, innovation and confidence. 

We provide the all-important support, crucial to boost employability, enhance professional development, and nurture confidence amongst new talent.

We are here to change the future of fashion.


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